Product Marketing Manager at Vericel® Corporation | Burlington, MA | $120K/yr – $150K/yr

Vericel® Corporation

Product Marketing Manager

Burlington, MA (Hybrid)

$120K/yr – $150K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own the end-to-end MACI marketing execution for field teams, ensuring compliant campaigns, effective enablement, and tight cross-functional collaboration.

Lead brand campaigns and ensure materials go through the MLR process with Medical Affairs and Sales.
Develop field enablement tools, briefs, and timelines as the primary field contact for materials.
Collaborate with Digital Marketing and Finance to optimize lead nurturing and budget tracking while coordinating agency partnerships.

Job Description

Responsibilities

Lead execution of approved brand initiatives and promotional campaigns.
Translate brand strategy into actionable briefs, timelines, and deliverables.
Develop, update, and maintain compliant print and digital promotional materials.
Monitor competitive landscape and market dynamics to inform tactical execution.
Serve as primary marketing point of contact for field material needs.
Develop and deploy sales enablement tools and field-facing resources.
Triage and prioritize inbound field requests across regions.
Communicate launches, updates, and revisions to field teams.
Partner with Medical Affairs, Market Access, and Sales to identify content needs and align customer-facing materials.
Lead coordination and submission of materials through the Medical, Legal, and Regulatory (MLR) review process.

Requirements

Bachelor’s degree in Marketing, Business, Life Sciences, or related field
3–5 years of experience in pharmaceutical, biotech, medical device, or regulated marketing environments
Proven ability to manage multiple projects in a deadline-driven environment
Demonstrated budget ownership, including forecasting and spend management
Experience navigating MLR review processes
Experience managing print production and digital promotional materials
Strong analytical skills and proficiency in Excel and PowerPoint
Strong communication and cross-functional collaboration skills
Ability to travel up to 20–30%
Experience coordinating agency partners and vendor relationships

Preferred

Orthopedic, surgical, or specialty marketing experience
Experience managing agency partnerships
Familiarity with Veeva or similar promotional systems
MBA preferred

Benefits

Cutting-Edge Science: Work with a leading regenerative medicine product that is transforming patient care.
Career Growth: Be a part of a growing organization with opportunities to expand your impact.
Collaborative Culture: Work alongside a team of dedicated professionals who are passionate about improving lives.

Vericel® Corporation

3.2 Glassdoor

Vericel is a leading provider of advanced therapies for the sports medicine and severe burn care markets. The Company combines innovations in biology with medical technologies, resulting in a highly differentiated portfolio of innovative cell therapies and specialty biologics that repair injuries and restore lives. We currently market two autologous cell therapy products and one specialty biologic product in the United States. Personal integrity, teamwork, collaboration, and innovative technology are the foundations of our work. We seek to practice transparency in our clinical trials and research, and in our relationships with each other, our patients, and the investors who support us.PRIVACY AND COMMUNITY GUIDELINES When you engage with Vericel social media channels and our content providers on social media, you also agree to abide by the following Community Guidelines (found here: https://bit.ly/3pg3UKQ), which apply in addition to the Terms and Conditions or other legal notices specific to each social media channel. Please note that third-party social media channels also have access to information you share via social media. For more details, read LinkedIn's Privacy Policy here: https://bit.ly/3GF2r5Y. For additional information about privacy at Vericel, please see our Privacy Policy (bit.ly/43ErZcx) and Terms and Conditions of Use (bit.ly/4568Cdx). If you engage with us, you consent and give Vericel permission to communicate with you and to use any information, text and media associated with the interaction or post.

Founded in 1989

Cambridge, Massachusetts, USA

475 employees

www.vcel.com

61% recommend to a friend

55% CEO approval