Responsibilities

• Develop crisp, differentiated messaging for technically complex cybersecurity products, independently and strategically.
• Frame product capabilities around real-world security workflows and outcomes (e.g., faster triage, lower MTTR, reduced data movement cost).
• Localize messaging effectively across buyer personas (e.g., Detection Engineers, SOC Managers, CISOs, Compliance teams).
• Lead end-to-end execution of product and feature launches, including messaging, sales enablement, customer communications, and outbound content.
• Treat launches as strategic levers to shape market perception and accelerate sales momentum.
• Build and maintain battlecards, demo narratives, sales decks, and playbooks to drive product understanding and win rates.
• Collaborate closely with Sales and Solution Engineering teams to gather feedback and continuously refine messaging and assets.
• Enable effective land-and-expand strategies by aligning value props with both initial use cases and long-term growth opportunities.
• Write or contribute to high-impact blogs, whitepapers, solution briefs, and webinars that strike the balance between technical depth and commercial value.
• Work cross-functionally to ensure consistent tone, visual storytelling, and brand narrative.