Responsibilities

• Define go-to-market strategy for assigned industries within the Commercial business unit. Own ideal customer profiles (ICPs), positioning, value propositions, buyer personas, and messaging that clearly communicate customer outcomes and competitive differentiation. Identify opportunities to improve customer penetration, cross-sell adoption, and portfolio growth.
• Develop and maintain expertise in assigned industries, including licensing, continuing education, accreditation, and compliance requirements. Serve as a subject matter resource for internal teams and develop supporting sales enablement materials, including battlecards, collateral, and digital assets.
• Own the strategic planning, prioritization, and scoping of learning experiences and continuing education roadmap in AEC and Energy. Leverage customer insights, market trends, regulatory requirements, competitive intelligence, and business priorities to guide roadmap investment decisions and maximize customer and commercial impact.
• Create, execute, and manage launch plans for course releases, customer communications, marketing collateral, and sales enablement materials.
• Collaborate and produce campaign and digital messaging and content marketing assets to support demand generation.
• Interview customers and develop case studies.
• Own creation and updates to collateral and documentation used in the sales process (e.g. pitch decks, product brochures, etc.). Continuously refine and iterate based on customer and internal feedback.
• Conduct customer research, win-loss interviews, and customer conversations to uncover market opportunities, validate messaging, and inform go-to-market strategy, roadmap prioritization, and portfolio investments. Support website and event marketing teams on leveraging industry outcome-focused messaging so we are positioned consistently across digital, event, and customer-facing marketing resources.
• Other duties as assigned.