PRODUCT MARKETING MANAGER – US LENDING at OakNorth | New York, USA | $120K/yr – $160K/yr

OakNorth

PRODUCT MARKETING MANAGER – US LENDING

New York, USA (On-site)

$120K/yr – $160K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing and go-to-market enablement for B2B fintech and commercial products at OakNorth to win larger, more complex deals.

Must-have: 5+ years in B2B product/marketing in fintech
Standout: Proven GTM and sales enablement for complex deals
Collaborate with Sales, Growth and Compliance to shape messaging and campaigns

Job Description

Drive product marketing and go-to-market enablement for B2B fintech and commercial products at OakNorth to win larger, more complex deals.

Own positioning, messaging and go-to-market strategy for complex products
Lead cross-channel demand campaigns and enable sales activation
Design sales-led campaigns and plays supporting outbound activity and large deals
Create high-impact collateral: decks, one-pagers, case studies, battlecards, sector materials
Partner with Commercial teams to address objections and conversion friction
Support sales in unlocking opportunities with clear narratives and proof points
Work with Growth, paid and content to define what to communicate and why
Collaborate with Commercial, Credit, Compliance and Legal to ensure accurate, credible messaging
Refine positioning and enablement based on performance data, trends and sales feedback
Support events planning and delivery for client events and conferences

OakNorth

The digital bank for entrepreneurs, by entrepreneurs. We provide bespoke credit and banking services to businesses with £1m-£100m turnover across the UK and US.With funding ranging from £1m to tens of millions, we have lent billions to businesses across a whole range of sectors, performing among the top 1% of commercial banks globally.To date, OakNorth financing has helped create tens of thousands of new jobs and affordable homes.

Founded in 2015

London, England, GBR

574 employees (16 in marketing)

www.oaknorth.co.uk