Responsibilities

• Market Intelligence: Research market trends, customer needs, and competitive landscape to identify opportunities and inform product positioning
• Product Positioning & Messaging: Develop clear, compelling positioning and messaging frameworks that differentiate our solutions and resonate with target audiences
• Content Creation: Create high-value marketing assets including website copy, sales collateral, case studies, product guides, and thought leadership content
• Customer Insights: Gather and synthesize customer feedback to inform product development and marketing strategy
• Support Sales/GTM Enablement: Work closely with Enablement leader to equip the sales team with effective tools, training, and battle cards to communicate product value and overcome objections

Requirements

• 5+ years of product marketing experience in B2B SaaS or B2B platform
• Proven success launching technology products
• Demonstrable Messaging Experience (including creation, evolution, and enabling/enforcing)
• Excellent written and verbal communication skills with ability to simplify complex concepts
• Data-oriented approach to decision making with analytical mindset
• Demonstrable ability to leverage AI tools to amplify your outcomes

Preferred

• Customer obsession: You have a genuine curiosity about customer problems and are energized by finding solutions that address real needs
• Market intuition: You can anticipate market trends and identify opportunities before competitors
• Strategic thinking: You connect product decisions to business outcomes and can articulate the "why" behind your recommendations
• Execution excellence: You have a bias for action and know how to move from idea to implementation
• Cross-functional leadership: You can influence without authority and align diverse stakeholders around a common vision

Benefits

• Medical, Dental, Vision, HSA (Health Savings Account), FSA (Flexible Spending Accounts), company paid Life Insurance, Short-Term Disability, Long-Term Disability, Flexible Time-Off (FTO), Paid Parental Leave, and 401(k) with employer match