Product Marketing Manager - Tech, AWS Marketing

San Francisco, CA (Unknown)

$131K/yr – $176K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive AWS product strategy and field enablement as a product evangelist, shaping portfolio opportunities and launches.

  • Partner with product and sales to define portfolio-level strategies.
  • Must-have: 3+ years of direct cloud-adoption experience.
  • Standout: Experience presenting to executive-level audiences and industry analysts.

Job Description

Responsibilities

  • Partner with product management and sales teams to develop portfolio-level strategies
  • Create and own positioning and messaging that clearly articulates value propositions to customers
  • Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy
  • Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
  • Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings
  • Represent AWS as a product evangelist in executive briefings, industry events, and analyst interactions
  • Drive field enablement strategies to support product launches, campaigns, and customer success
  • Align with technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; defines best practice architecture and services for each use case

Requirements

  • Bachelor's degree in a relevant field or equivalent work experience
  • Experience conveying complex technical concepts to both technical and business audiences
  • 3+ years of direct experience working with customers on cloud technology adoption
  • 3+ years of hands-on experience with cloud architectures in technical domains (e.g., Generative and Agentic AI, Developer Tools)

Preferred

  • Experience demonstrating strong analytical abilities and confidence in the use of data
  • MBA, or Master\'s degree
  • Experience developing go-to-market strategies for technical products
  • Track record of creating compelling technical demonstrations and reference architectures
  • Experience presenting to executive-level audiences and industry analysts

Benefits

  • AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply.
  • Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences.
  • Mentorship & Career Growth—we’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
  • Work/Life Balance—we value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
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