Product Marketing Manager-Subscriptions and Consumer Growth Marketing

Palo Alto, CA (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive growth and engagement for ETHIS consumer apps by leading cross‑functional marketing campaigns that convert and retain users.

  • Own integrated campaigns from strategy to optimization with social-first creative.
  • Must-have: 4+ years in marketing across growth, product, or brand roles.
  • Standout: Ability to influence product and engineering partners with data-driven insights.

Job Description

Responsibilities

  • develop and implement marketing strategies to drive subscription growth and revenue.
  • analyzing market trends.
  • creating targeted campaigns.
  • collaborating with cross-functional teams.
  • designing consumer experiences.
  • monitoring campaign performance metrics to optimize outcomes.
  • focusing on customer retention and identifying opportunities to enhance overall subscription value.
  • Develop insights to identify opportunities that feed strategies and campaigns.
  • Represent India by showcasing unique market nuances and shepherding products and brand development that best serves the needs of local users.
  • Drive narratives focused on our users to hypercharge engagement on Photos and G1.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in marketing working across one or more marketing fields (i.e. growth, sales, product marketing, brand marketing, social, digital campaigns, etc.).
  • Experience in executing integrated marketing campaigns, including above the line (ATL), digital, and below the line (BTL).
  • Expertise in running consumer-facing campaigns and bringing new products or features to market.

Preferred

  • Experience influencing internal and external marketing and product stakeholders.
  • Knowledge of the consumer and app ecosystem.
  • Ability to work in a highly dynamic and agile environment.
  • Excellent problem-solving, written and verbal communication skills.
ETHIS logo

ETHIS

4.2 Glassdoor

Ethis is a global fintech company focused on Ethical crowd-investments and social finance/ charity. We operate impact-driven and Shariah-compliant/ Islamic investment platforms, a new form of alternative investment private capital marketplace to channel funds effectively and impactfully in the real economy.Ethis is licensed or approved for various fintech activities by regulators in Indonesia, Malaysia, Oman and Qatar, and also run a charity platform Global Sadaqah.Our platform serves a growing community of 30,000+ members comprising ordinary people, high-net-worth individuals, investment firms and institutions, corporates and government entities from more than 100 countries.

Founded in 2014
Kuala Lumpur, Federal Territory of Kuala Lumpur, MYS
38 employees (3 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
19.6K
Traffic Source Mix
Search
44%
Direct
40.6%
Referral
9.9%
Social
3.8%
Paid
1.2%

Headcount Trend

Current headcount: ~38

Marketing Team

Marketing Team Size
3 (8% of company)

Funding

Total Funding
$5.5M
Last Raise
$4M
Undisclosed, 4 years ago

Funding History

  • May 2022
    Undisclosed • $4M
  • Aug 2021
    Seed • $1.1M
  • May 2016
    Pre Seed • $360K