Product Marketing Manager

San Francisco, CA (Hybrid)

$140K/yr – $155K/yrMid Level5+ years expFull time

Posted 6 months ago

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Job Summary

Drive partner-focused product marketing for Spot AI, owning industry messaging, enablement, and joint GTM with partners.

  • Own partner marketing across industry GTM and partner-led growth to drive revenue.
  • Must-have: 5–7 years in B2B tech product/partner marketing across direct and partner ecosystems.
  • Standout: Enablement assets and cross-functional collaboration across product, sales, and partnerships.

Job Description

Responsibilities

  • You’ll be a key product marketing player across Spot AI’s core industries and partner ecosystem, with a primary focus on activating and enabling partners while continuing to support direct customer go-to-market in two key industries.
  • Industry & Partner Marketing - Evolve messaging and positioning for Spot AI’s core products, starting with AI Security Guard in Retail and expanding into Manufacturing with AI Operations Assistant.
  • Industry & Partner Marketing - Support ICP refinement, persona development, and use-case validation through customer research, sales feedback, and market insights.
  • Industry & Partner Marketing - Enable sales and marketing teams with industry-focused content, solution pages, and sales tools that support direct selling motion, and also partner motion.
  • Partner Messaging, Enablement & Activation - Own messaging and positioning for Spot AI’s partner solutions across strategic technology partners, hardware and trailer partners, and system integrators.
  • Partner Messaging, Enablement & Activation - Adapt core industry and product narratives into partner-ready value propositions that partners can confidently sell and deliver.
  • Partner Messaging, Enablement & Activation - Build enablement assets, including sales playbooks, battlecards, solution briefs, and implementation guidance, that help partners succeed in the field.
  • Partner Messaging, Enablement & Activation - Support partner training and readiness in collaboration with the partnerships and sales teams.
  • Joint Go-to-Market Execution - Enable joint GTM initiatives with partners with clear messaging and content (e.g. for webinars, events, solution launches, and campaigns).
  • Joint Go-to-Market Execution - Help build and support partner funnel motions by aligning messaging, campaigns, and sales tools to real buying journeys.

Requirements

  • With 5–7 years of experience in product marketing, partner marketing, or GTM roles in B2B tech
  • you know how to turn complex products into clear, compelling narratives for physical world industries like retail, construction and manufacturing, and the partners who serve those markets
  • You’re fluent in crafting messaging that resonates with business leaders, sellers, and system integrators and drives action in the field
  • You’ve worked across direct sales and partner ecosystems, including strategic technology partners, hardware partners, and/or system integrators
  • You understand how industry use cases and buyer needs shift depending on whether a deal is direct or partner-led, and you know how to adapt messaging and enablement accordingly

Preferred

  • If you've founded a company, been employee number 1 - 20, or have run a venture for over two years, we’re especially excited to meet you!
  • You’re collaborative, low-ego, and relationship-driven. You work closely with product, partnerships, sales, and marketing teams to move work forward, and you’re motivated by impact.

Benefits

  • Medical, dental and vision plan options with little-to-no cost for employees and dependents
  • Company paid short- and long-term disability plans
  • Company paid life insurance
  • 401K with Employer Match
  • Meaningful early stage equity
Spot AI logo

Spot AI

Unlock the power of video to make every workplace more productive and secure.We're putting extra eyes and hands to work across manufacturing floors, retail spaces, schools, and hospitals - automating real-time actions that drive safety, operations, and security outcomes. Already processing more video daily than YouTube, with 1B+ hours of data and 1,000+ enterprise deployments. Built by R&D veterans from Cisco Meraki and Samsara, backed by $93M from top-tier VCs. See what your cameras have been missing at Spot AI. Learn more at https://www.spot.ai.

Founded in 2018
San Francisco, California, USA
126 employees (16 in marketing)

Traffic Signals

Monthly Visitors
71.4K
Monthly Google Ads Budget
$81K
Traffic Source Mix
Search
28.6%
Direct
60.2%
Referral
9.3%
Social
1%
Paid
0.8%

Headcount Trend

Current headcount: ~126

Marketing Team

Marketing Team Size
11 (9% of company)

Funding

Total Funding
$93M
Last Raise
$31M
Series Unknown, 3 months ago

Funding History

  • Dec 2025
    Series Unknown
  • Oct 2024
    Series B • $31M
  • Nov 2022
    Series B • $40M

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