Product Marketing Manager at Sovos | USA

Sovos

Product Marketing Manager

USA (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 5 weeks ago

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Job Summary

Own end-to-end GTM for product launches and PLG initiatives across Product, Sales, and Marketing with a focus on messaging, enablement, and measurable outcomes.

GTM Ownership: Lead planning and execution for launches, feature releases, pricing changes, and strategic initiatives.
Messaging & Enablement: Develop positioning and value propositions; own training decks, FAQs, and collateral for sellers.
Analytics & AI Acceleration: Measure acquisition to revenue; use AI tools to speed content, research, and performance analysis.

Job Description

Responsibilities

Lead end-to-end GTM planning and execution for product launches, feature releases, pricing changes, and strategic initiatives
Develop positioning, messaging frameworks, and value propositions across multiple B2B SaaS product lines
Serve as a cross-functional bridge across Product, Sales, Digital Marketing, UX, Customer Success, and Leadership to align GTM priorities
Own sales enablement, including training decks, FAQs, competitive comparisons, and collateral, to equip sellers and accelerate revenue
Create customer-facing content including blog posts, white papers, email campaigns, webinars, and landing pages tied to launches and market moments
Conduct competitive analysis and market research to surface differentiation opportunities, emerging threats, and shifts in buyer behavior
Partner with Digital Marketing and UX on SEO, paid search, website optimization, and conversion rate improvement across self-service and sales-assisted journeys
Measure and report on acquisition, conversion, adoption, retention, and revenue; use data to refine strategy and improve outcomes
Leverage AI-powered tools to accelerate content development, competitive research, and performance analysis

Requirements

3–5 years of experience in product marketing, preferably within B2B SaaS
Experience working in or alongside a product-led growth motion is a plus
Demonstrated ability to simplify complex product capabilities into clear, compelling customer-facing messaging
Strong cross-functional collaboration skills with a track record of working across Product, Sales, Marketing, and Customer Success teams
Advanced proficiency in Excel, including formulas, pivot tables, and data analysis to inform strategy and measure performance
Familiarity with Salesforce, Reprise, and WordPress preferred
Minimal travel required (less than 25%), both domestic and international, to Sovos locations and events
Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug test upon hire

Benefits

The tools to enhance your life - because we want you to enjoy your life outside of work and inside!
Flexible Time-Off
Comprehensive Health, Dental and Vision benefits
401(k) with employee sponsored match
Bi-Weekly Meeting Free Days
Mentoring Programs
Globally recognized Training and Development programs

Sovos

3.5 Glassdoor

Sovos provides businesses with the confidence needed to navigate an increasingly regulated world. Offering a modern, IT driven response to compliance, Sovos’ solutions are scalable, reliable and secure and provide a great user experience. Sovos has more than 100,000 customers, including half the Fortune 500, as well as businesses of every size operating in more than 70 countries. The company’s cloud-based solutions integrate with a wide variety of business applications and government compliance processes. Sovos has employees throughout the Americas and Europe and is owned by Hg and TA Associates.

Founded in 1979

Wilmington, Massachusetts, USA

1.8K employees (55 in marketing)

www.sovos.com

64% recommend to a friend

44% CEO approval