Product Marketing Manager

San Clemente, CA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and orchestrate global product marketing for Sofwave Medical aesthetics, translating clinical tech into customer value, shaping positioning, launch readiness, and evidence-based storytelling across regions and channels.

  • Own go-to-market strategy and customer value proposition development with cross-functional teams.
  • Collaborate with Product, Clinical, and marketing to translate features into benefits and plan launches and campaigns.
  • Partner with KOLs, manage regional assets, and support training, sales enablement, and competitive differentiation.

Job Description

Responsibilities

  • Serve as a primary resource for sales teams and customers, providing product and clinical information.
  • Support the development of product positioning, messaging, and competitive differentiation.
  • Collaborate with Product and Clinical teams to translate technical features into customer benefits.
  • Assist in defining market requirements and collecting user feedback for new and existing products.
  • Help plan and execute product launches and marketing campaigns in collaboration with internal and regional teams.
  • Develop marketing tools and assets, including brochures, videos, case studies, and training materials.
  • Conduct market and competitive analyses to identify opportunities for growth.
  • Gather insights from customers and field teams to refine messaging and product strategy.
  • Ensure alignment between marketing, clinical, and commercial teams on product communications.
  • Own launch readiness plans and cross-functional execution milestones

Requirements

  • 3–5 years of product marketing experience, preferably in the medical device or aesthetic industry.
  • Partner with global teams on localized GTM assets and market insights
  • Bachelor’s degree in Marketing, Business, Biomedical Engineering, or related field.
  • Strong presentation and communication skills, both written and verbal. Strategic storytelling and narrative development
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Team player with strong interpersonal skills and cross-functional collaboration experience.
  • Working knowledge of medical device terminology and industry trends; clinical aesthetics experience a plus.
  • Experience developing sales and marketing materials and supporting product training programs.
  • Analytical mindset with a solid understanding of market dynamics and customer needs.
  • Experience working with physicians / KOL’s
Sofwave logo

Sofwave

3.3 Glassdoor

Sofwave’s Breakthrough Synchronous Ultrasound Parallel Beam Technology SUPERBTM FDA cleared for:● Lifting the eyebrow, submental, and neck tissue● Improving facial lines and wrinkles● Treating acne scars● Short-term improvement of cellulite appearanceeyebrow, submental, and neck. This non-invasive approach rebuilds collagen in the skin in a single 30-45 minute treatment.Sofwave Medical was founded in 2015 by a multidisciplinary team of engineers, physicists, and experienced professionals in the aesthetics market. The corporate, R&D, and manufacturing headquarters for Sofwave Medical are located in Israel. The company also has offices in California.For Safety Information, click the link in our bio.

Founded in 2015
San Clemente, California, USA
208 employees (11 in marketing)
60% recommend to a friend

Recent Ads

Traffic Signals

Monthly Visitors
87.4K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
34.5%
Direct
54.4%
Referral
7.4%
Social
2.2%
Paid
1.4%

Headcount Trend

Current headcount: ~207

Marketing Team

Marketing Team Size
11 (5% of company)

Funding

Total Funding
$8.4M
Last Raise
$8.4M
Series A, 7 years ago

Funding History

  • Aug 2019
    Series A • $8.4M

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