Responsibilities

• Lead new feature rollouts, from launch to communication to driving adoption
• Create and execute launch plans, coordinating across Product, Marketing, Sales, and Support
• Segment customers and tailor communication strategies to maximize engagement
• Develop messaging and communications across channels (email, webinars, in-product messaging, etc.) and coordinate the logistics for launching it
• Partner with Product to develop documentation and enablement materials (e.g., sales/support training, help center articles)
• Ensure Sales team has the materials and demo environments needed to effectively showcase new features
• Measure feature adoption and identify opportunities to improve engagement
• Develop a deep understanding of our customer base through data - watch sales and customer calls, look at venue setups, review customers’ websites, interview customers/prospects, etc.
• Clearly define AllBooked’s varied personas and their pain points, value propositions
• Translate customer insights into fresh messaging that resonates