Responsibilities

• Oversees marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena
• Oversees business plans and product positioning in the marketplace
• Oversees market research activities, monitors competitive activity and identifies customer needs
• Establishes pricing strategies
• Developing and executing the marketing strategy for the product line.
• Gathering and analyzing competitive intelligence and defining market pricing strategies.
• Leading the product roadmap and aligning it with customer needs and business goals.
• Driving customer engagement and supporting the sales team with product proposals and opportunity development.
• Spearheading business development initiatives across North America to expand market share and revenue.
• Acting as the primary liaison between product management, sales, and customers, providing strategic guidance to close new business opportunities.

Requirements

• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
• Strong communication skills; oral, written and presentation
• Strong organization, planning and time management skills to achieve results
• Strong personal and professional ethical values and integrity
• Holds self-accountable to achieving goals and standards
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers

Preferred

• An engineering degree and background highly preferred.