Responsibilities

• Translate complex product specifications into clear, compelling, customer-focused messaging.
• Develop and execute product marketing strategies that align with brand, product, and sales objectives.
• Partner cross-functionally to ensure cohesive product positioning, storytelling, and successful launches.
• Develop and maintain product positioning, messaging, and copy for each model.
• Collaborate with U.S. and international teams to ensure alignment and localization across markets.
• Define launch strategies, including target audience, messaging, objectives, and KPIs.
• Align product marketing plans with brand, product, and sales calendars.
• Lead GTM readiness and cross-functional coordination from product samples to content and creative delivery.
• Ensure all deliverables support a successful and timely launch.
• Create sales tools including presentations, one-pagers, POP materials, and training content.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 3–5+ years of product marketing experience supporting consumer products, including product launches, go-to-market strategy, positioning, and messaging development.
• Experience working with consumer products; experience in cycling, outdoor, or lifestyle brands is a plus.
• Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing.
• Excellent written and verbal communication skills, with the ability to translate technical information into customer-friendly messaging.
• Experience collaborating cross-functionally with product, creative, sales, and operations teams.
• Comfortable working with data and analytics to inform decisions and measure performance.
• Proficiency in Microsoft Office or Google Workspace; familiarity with marketing tools and analytics platforms is a plus.
• Willingness to travel and participate in events, product demos, and on-site shoots.

Preferred

• Experience marketing consumer durable goods.
• Experience in cycling, mobility, outdoor recreation, fitness, or lifestyle brands.
• Familiarity with ecommerce marketing and DTC business models.

Benefits

• Medical, Vision and Dental, Life Benefits
• Life & Supplement Life
• 401K retirement plan
• Vacation, Sick Leave & Personal Day
• Training and Development
• Career Opportunity!
• Employee Discounts on Bikes and Accessories