Responsibilities

• Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
• Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product development, positioning, roadmap communication, and GTM execution.
• Implement ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support product development, messaging, enablement materials, and launch readiness.
• Develop and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management
• Develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions.
• Partner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting efforts.
• Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy.
• Drive industry visibility through strategic identification and execution of relevant awards, sponsorships, certifications, and tradeshows. Serve as the content lead for Cengage‑hosted events and webinars aligned to product lifecycles and release achievements.

Requirements

• Working knowledge of product marketing and go-to-market concepts, including product positioning, customer segmentation, messaging, and GTM readiness.
• Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear product priorities, customer messaging and enablement materials.
• Effective cross‑functional collaboration with strong day‑to‑day autonomy, proactively solving issues and raising bigger risks or roadblocks that need broader alignment.
• Consistent record to influence decision-making and direction across multiple cross-functional teams through insights and partnership.
• Strong written and verbal communication skills, with the ability to develop concise, audience-appropriate product messaging and sales tools.
• Experience developing or supporting sales enablement assets such as one-pagers, knowledge transfer documents, and product or sales demos,
• Strong collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partners.
• Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience.
• Typically requires 5+ years of related experience in product marketing, marketing, or equivalent practical experience.