Responsibilities

• Understand the Finch product suite in-depth to help build content including demos, product feature spotlights, and other assets.
• Own the creation and execution of product launches for new features.
• Research, build, and adapt positioning and messaging for new industries and personas.
• Convert key messages into high fidelity externally-facing content, including thought leadership content, webinars, one pagers, pitch decks and more for various audiences
• Support Marketing campaigns with industry, persona, and product-focused content that can be leveraged to generate and nurture leads.
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against competitors and the status quo.
• Partner with Customer to build onboarding resources, expansion campaigns, and co-marketing content that accelerates adoption.
• Occasionally attend tradeshows and other events to gather market insights and connect with customers directly.

Requirements

• 3+ years in product marketing or a related role.
• Experience project managing and coordinating cross-functional initiatives; ensuring team members work collaboratively to fulfill goals and objectives.
• Passion for learning new products and industries—unafraid to dive into the nitty gritty technical details.
• Comfortable coordinating the product release cycle, emphasizing key factors such as documentation and customer communications.
• Great at simplifying complex technical requirements into plain English.
• Experience conducting customer interviews and analyzing sales calls to build empathy and deliver product insights.
• Comfortable collaborating with sales to build one pagers, competitive battlecards, and other resources.
• A willingness to roll up your sleeves, get scrappy, and get it done—we are a startup after all!

Nice to Have

• Experience selling to product managers, developers, or technical audiences
• Familiarity with HR Technology platforms; specifically payroll, benefits, or retirement

Benefits

• Competitive equity with a 10-year exercise window
• Full medical, dental, and vision coverage (100% for employees, 85% for dependents)
• Unlimited PTO (with a 3-week minimum)
• 401(k) plan
• Regular team offsites and meetups
• Hybrid work: 2+ days/week in our SF Office