Product Marketing Manager, Publisher Ads Marketing, Buying Solutions at Google | New York City, NY | $142K/yr – $205K/yr

Product Marketing Manager, Publisher Ads Marketing, Buying Solutions

New York City, NY (On-site)

$142K/yr – $205K/yrSenior Level6+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own the go-to-market for Google Ad Manager buying solutions and shape the messaging for buyers and bidders in the programmatic ecosystem.

Drive campaigns to deepen integration and utilization of Ad Manager features with media agencies, DSPs, and exchanges.
Build credible narratives and assets from blogs to case studies and presentations tailored to partner needs.

Be responsible for marketing Google Ad Manager's buying solutions and its value-proposition to our key buyer and bidder customers, a crucial segment for the growth and success of our publisher-business.
Design and execute marketing campaigns to drive deeper integration and utilization of Google Ad Manager’s features among media agencies, DSPs, and exchanges, working closely with product and partner-management teams to develop product strategy, positioning, and messaging that resonates with these partners.
Develop aimed messaging and marketing programs, including content like blog-posts, case-studies, presentations, and creative assets (e.g., videos, infographics) tailored to the specific needs of media agencies, DSPs, and exchanges and their business-models.
Help inform the development of new product features based on partner feedback and market insights.
Develop industry-leading narratives and thought-leadership content-focused on programmatic advertising and the evolving exchange-landscape.

Bachelor's degree or equivalent practical experience.
6 years of experience in product marketing, digital advertising or marketing communications.
2 years of experience in B2B marketing.
Experience managing cross-functional or cross-team projects.
Experience in product positioning, narrative development, and assets/collateral creation.

Experience working with product teams and representing needs of the user through insights.
Experience creating engaging collateral that clearly articulates complex product features and exceptional written communication skills.
Strong understanding of media buying in the advertising ecosystem and how agencies use programmatic buying tools.
Strong understanding of the programmatic advertising landscape, including real-time bidding, header bidding, auction mechanics, and data connectivity.
Proven ability to collaborate effectively with global teams and drive impactful initiatives through regional partnerships.
Strong organizational skills, ability to self manage, hit deadlines, prioritize effectively.