Responsibilities

• Messaging & Positioning Develop and maintain differentiated messaging frameworks and value propositions tailored to buyer personas, verticals, and stages of the customer journey. Translate complex product capabilities into clear, benefit-driven stories that resonate with target audiences.
• Product Marketing Strategy: Own the full product marketing lifecycle, including new product and feature launches, GTM planning, sales enablement, and web content strategy. Lead and align cross-functional teams across product, sales, and marketing to drive execution.
• Go-To-Market Execution Lead GTM planning and execution for new products and features - including market segmentation, buyer persona development, channel strategy, and launch sequencing - with a clear focus on pipeline impact and revenue outcomes.
• Customer Journey Mapping Develop and maintain detailed customer journey maps to visualize and improve the experience across all touchpoints. Use journey insights to inform messaging, content strategy, and sales enablement priorities.
• Sales Enablement & Toolkit Development Build a comprehensive toolkit supporting the sales process, including playbooks, pitch decks, solution briefs, product demos, videos, blogs, and webinars. Collaborate with sales leadership to ensure reps can confidently articulate PublicInput's value in competitive situations.
• In-App Messaging Develop and own the in-product customer communication strategy, including product discovery announcements, onboarding guides, feature walkthroughs, and adoption KPIs. Ensure a seamless and informative in-app experience.
• Market & Customer Intelligence Conduct ongoing market and customer research to identify trends, segment opportunities, and buyer needs. Build and leverage buyer personas to ensure all marketing activities are grounded in real customer insight.
• Competitive Intelligence Conduct thorough competitive research to identify market dynamics, competitor strengths and weaknesses, and PublicInput's unique differentiators. Develop and maintain battlecards, and monitor win/loss trends to continuously sharpen the company's competitive position.
• Cross-Functional Collaboration Partner closely with Product, Sales, Customer Success, and Design teams to ensure alignment between product direction and market-facing strategy. Act as the connective tissue between internal teams and external market needs.