Responsibilities

• Develop and execute the global portfolio strategy for the EVO® device family, consistent with business goals and market trends.
• Lead lifecycle management including product introductions, transitions, and end‑of‑life rationalizations.
• Conduct market research, competitive analysis, and voice‑of‑customer (VOC) initiatives to inform roadmap priorities.
• Own downstream marketing strategy, go-to-market planning, and launch execution across the EVO® product line.
• Localize and adapt clinical, regulatory‑compliant content for multiple customer segments (dentists, sleep physicians, healthcare systems) in the US and Worldwide.
• Manage pricing, packaging, and commercial programs to support growth and profitability targets.
• Create compelling messaging that differentiates EVO® technologies.
• Produce customer‑facing content including sales tools, presentations, clinical summaries, and digital assets.
• Translate complex technical, scientific, and clinical features into clear customer‑centric benefits.
• Equip sales teams with training tools, educational materials, and objection‑handling resources to increase adoption and close rates.