Lead end-to-end campaign strategy and growth initiatives for Amazon Music at a global scale.

• Campaign Strategy & Innovation: Lead the end-to-end development of promotional and non-promotional marketing campaigns that drive acquisition.
• Executional Excellence & Program Management: Own campaign delivery from concept to launch, coordinating with multiple stakeholders across creative, product, finance, tech etc. to ensure seamless execution, on-time delivery, and measurable results.
• Manage ongoing BAU programs with a focus on continuous improvement and operational rigor.
• Experimentation & Growth: Champion a test-and-learn mindset by designing and running experiments that uncover what resonates with customers.
• Translate data and learnings into actionable growth strategies and global best practices.
• Cross-Functional Leadership & Influence: Collaborate with senior stakeholders across marketing, analytics, product, and business teams to align strategies, secure buy-in, and deliver cohesive customer experiences across channels and geographies.
• Insights, Measurement & Optimization: Dive deep into campaign performance data to surface insights that inform future planning. Continuously refine targeting, messaging, and creative to amplify impact and customer delight.