Responsibilities

• Identify and prioritize opportunities to grow the Premium subscription business through subscriber acquisition and retention
• Deeply understand target audience segments - across SMBs and Consumers - and their lifecycle experience including consideration, conversion, onboarding
• Collaborate with product management, engineering, design, and marketing teams to optimize upsell, sign up, and onboarding flows for the best possible subscriber experience
• Rigorously test and optimize copy, creative, and messaging to drive business growth via new subscriber acquisition and retention, in marketing channels and in-product surfaces
• Build and maintain a backlog of hypothesis-driven growth experiments across web and mobile platforms
• Collaborate with data science and marketing analytics teams on targeting, segmentation, reporting, and ad hoc analysis to ensure world-class experimentation design, driving business outcomes and informing future experiments

Requirements

• 5+ years of experience in product marketing, growth marketing, consulting, or related field
• Track record of designing, executing, and iterating A/B tests; analyzing and translating data into business impact and customer insights; and communicating learnings broadly to inform business strategy
• BA/BS degree in Marketing, Business, Economics, Communications or a related field, or equivalent experience

Preferred

• Experience leveraging AI/LLM-powered tools and workflows to improve member experience and inform decision-making (e.g., AI-assisted insights generation, prototyping).
• Growth mindset, curious, self-aware, and passionate about continuous improvement
• Strong attention to and command of detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines
• Great collaboration skills to connect with wide set of cross-functional teams (product management, design, and data science teams); experience building new connections quickly and working together to craft a more fully realized answer
• Demonstrated experience operating proactively in ambiguity, self-starter who can manage through open-ended situations in a fast-paced startup environment
• Excellent communications skills; able to distill complex concepts into clear and concise language for senior-level management and various stakeholders