Product Marketing Manager (PMM) - VC Backed Startups

New York City, NY (Hybrid)

$100K/yr – $200K/yrMid Level3+ years expFull time

Posted 16 hrs ago

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Job Summary

Own product marketing strategy and execution from messaging to GTM for B2B SaaS, collaborating with sales and cross-functional teams to drive adoption and pipeline.

Lead GTM and launches
Develop enablement materials and competitive assets

Job Description

Responsibilities

Define product positioning, messaging, and competitive differentiation
Develop and execute go-to-market (GTM) strategies for product launches
Partner with sales to create enablement materials, playbooks, and competitive battlecards
Conduct market research, customer insights, and competitive analysis
Drive content strategy, including case studies, whitepapers, and thought leadership
Own pricing, packaging, and value proposition development
Collaborate cross-functionally with product, sales, demand generation, and growth marketing teams
Track and measure product adoption, pipeline impact, and customer engagement metrics

Requirements

3+ years of experience in product marketing, preferably at a B2B SaaS company
Experience leading go-to-market strategies and product launches
Strong ability to craft compelling messaging and positioning
Experience working with sales teams to develop enablement materials
Familiarity with market research, competitive analysis, and voice of the customer (VoC) programs
Data-driven mindset with experience tracking adoption, churn, and campaign performance
Experience with SaaS, AI, fintech, cybersecurity, or developer tools is a plus

SignalFire

SignalFire is the first venture capital firm built like a technology company to better solve for the needs of founders. The core of its value-add is Beacon, the AI engine SignalFire has been refining since the firm's launch in 2013. Beacon tracks more than 600 million employees and 80 million companies to guide the fund’s investing and assist portfolio companies with scaling their teams and revenue. SignalFire also helps early-stage founders navigate the toughest parts of building a company at every stage, with expert advisors, 100 skill-building workshops a year, and an in-house team of recruiters, data scientists, PR experts, and go-to-market leaders. With over $2.1 billion in assets under management, SignalFire focuses on investing from seed to scale. The firm’s key sectors include AI/ML, developer tools, B2B SaaS, healthcare, cybersecurity, and consumer. https://www.signalfire.com/disclosures

Founded in 2012

San Francisco, California, USA

99 employees (2 in marketing)

www.signalfire.com