Responsibilities

• Directly manage and develop a Product Marketing Specialist, setting priorities, providing coaching, and ensuring high-quality, on-time deliverables.
• Develop and refine product messaging and positioning to ensure clarity and differentiation across program portfolios.
• Conduct market research and synthesize insights to inform strategy, messaging, and campaign priorities.
• Lead persona development and audience segmentation to guide targeting and personalization.
• Own competitive intelligence (positioning, offerings, pricing, trends) and translate findings into actionable strategic recommendations.
• Drive GTM strategy and enablement for new programs, features, and campaigns.
• Create and maintain messaging toolkits and enablement materials (value props, proof points, FAQs, battlecards, pitch narratives).
• Partner with Brand Strategy & Voice to ensure positioning informs brand messaging and differentiation is reinforced in-market.
• Partner with Content Strategy & Storytelling to provide audience insights, personas, and messaging inputs for content planning and personalization.
• Align with Web and Growth Marketing teams to ensure messaging and segmentation support web, paid, nurture, and conversion efforts.

Requirements

• 5+ years of experience in product marketing, market strategy, positioning, or related roles.
• Bachelor’s degree in Business, Marketing, or a related field preferred.
• Demonstrated success developing messaging frameworks, personas, and segmentation that improve marketing performance.
• Demonstrated ability to lead and develop junior talent, including experience directly managing or coaching a specialist-level marketer.
• Strong competency in qualitative and quantitative market research methods and turning findings into strategy.
• Proven ability to lead and enable go-to-market launches across cross-functional teams.
• Experience supporting B2B marketing and/or sales enablement with proof points, narratives, and competitive materials.
• Excellent strategic storytelling and writing skills with the ability to simplify complex offerings into persuasive messages.
• Analytical fluency and comfort using performance, market, and win/loss data to guide decisions
• Strong project management and stakeholder alignment skills.

Benefits

• We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, and free access to our online programs.