Product Marketing Manager

Cleveland, OH (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise marketing strategy and execution to grow leads and win rates in healthcare.

  • Must-have: 3+ years in demand generation or revenue/product marketing.
  • Standout: Cross-functional teamwork to improve win rate and market proof points.

Job Description

Responsibilities

  • Collaborate with commercial leadership and marketing to develop the enterprise marketing strategy go to market approach.
  • Ensuring marketing plans & execution are aligned with overall marketing strategy (value proposition, positioning, marketing mix, etc.) to grow leads/orders/traffic, conversion, and share.
  • Collect and analyze win/loss & competitive insight on the enterprise segment
  • Recommend and develop marketing programs to improve win rate as you monitor tactic effectiveness in the market.
  • Employ clinical and industry trend analysis, and market share and competitive analysis relevant to the product and portfolio.
  • Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas
  • Work with Sales & Marketing teams to understand and optimize tactics to win-loss performance, leveraging demand generation opportunities, and providing relevant support for other campaigns, events, and tactics.
  • Develop programs to gather evidence of customer success, early adopters and clinical evidence where appropriate, in order to produce customer/market proof points.
  • Providing commercial teams product knowledge in product differentiation, positioning and pricing.

Requirements

  • Bachelor’s Degree in Marketing, Business Administration or related field
  • 3+ years’ experience in demand generation / revenue marketing, product marketing or related field
  • Healthcare product/industry acumen desired
  • Team oriented – ability to motivate and work well with diverse, cross-functional teams
  • Excellent oral and written communications skills
  • Analytical and process-oriented skills
  • Experience in market & customer insights, product commercialization and branding.
  • Develop new ideas through collaboration and execute on creative ideas

Preferred

  • Healthcare industry knowledge
  • Foundational knowledge of Microsoft tools (Excel, PowerPoint, etc.)
  • Foundational knowledge of the healthcare industry

Benefits

  • Competitive salary package inclusive of base salary, incentive bonus structure, and equity incentive plan; with a full benefits package (including a 401k match, employer-paid college debt redux, and more).
  • An inclusive PartsSource community - work alongside other smart, passionate people
  • Growing company investing in and committed to developing the careers of our employees.
  • Hybrid work environment where you get the benefits of flexibility, socialization, and productivity
  • A chance to revolutionize Healthcare with evidence-based decision-making on the world’s leading Procure-to-Pay platform!
  • Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!)
  • Career and professional development through training, coaching and new experiences.
  • Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.
  • Inclusive and diverse community of passionate professionals learning and growing together.
PartsSource Inc. logo

PartsSource Inc.

4.5 Glassdoor

PartsSource is the leading evidence-based B2B vertical marketplace and supply chain software platform used by the healthcare provider and supplier ecosystem to improve essential clinical operations, staff productivity, costs, asset uptime and supply chain resiliency. Today we help more than 5,000 member hospitals and more than 15,000 clinical sites achieve sustainable savings and efficiencies.As healthcare’s leading source of the knowledge, processes and components – we can transform your supply chain, the way you work and most importantly, ensure healthcare is always available. In addition to automating the highly complex workflow associated with procurement and vendor management, our team can work with you to identify new opportunities for efficiencies and improved availability, so that your healthcare is always on.

Founded in 2001
Aurora, Ohio, USA
563 employees (24 in marketing)
88% recommend to a friend
96% CEO approval

Traffic Signals

Monthly Visitors
149.9K
Monthly Google Ads Budget
$12.6K
Traffic Source Mix
Search
44.8%
Direct
46.7%
Referral
5.7%
Social
1.5%
Paid
1.2%

Headcount Trend

Current headcount: ~563

Marketing Team

Marketing Team Size
20 (4% of company)
Median Career Experience
20 years
Median Tenure
2 years

Funding

Last Raise
Series Unknown, 18 years ago

Funding History

  • Aug 2008
    Series Unknown

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