Product Marketing Manager

San Marcos, CA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Owns positioning, messaging, GTM launches and analyst relations for OnePlan’s SPM/enterprise planning, translating AI-enabled product capabilities into differentiated enterprise value and guiding cross‑functional GTM with sales enablement and competitive intel.

  • Must-have: Domain expertise in SPM/PPM with 5+ years in product marketing.
  • Standout: Lead strategist for GTM launches, sales enablement, and analyst relations.

Job Description

Responsibilities

  • The Product Marketing Manager for Strategic Portfolio Management (SPM) is responsible for defining and driving OnePlan’s positioning, messaging, competitive strategy, and analyst presence within the SPM and enterprise planning market.
  • Positioning, Messaging, and Market Narrative: Own and evolve OnePlan’s positioning within the SPM and enterprise planning space
  • Translate product capabilities, including AI-driven innovation, into clear, differentiated value for enterprise buyers
  • Develop messaging that resonates across key stakeholders including CIOs, PMO leaders, and executive teams
  • Ensure consistency of product narrative across website, campaigns, sales materials, and analyst communication
  • Go-To-Market Strategy and Execution: Lead end-to-end go-to-market strategy for product launches and major enhancements
  • Partner closely with Product, Sales, and Marketing to align on priorities and drive coordinated execution
  • Support enterprise sales with strong narratives, deal positioning, and tailored messaging for complex cycles
  • Sales Enablement and Cross-Functional Alignment: Act as the connective layer between Product Management, Marketing, and Sales
  • Equip Sales with clear positioning, competitive context, and objection-handling frameworks

Requirements

  • Domain expertise in Strategic Portfolio Management (SPM), Project Portfolio Management (PPM), or enterprise planning platforms is a must have
  • 5+ years of experience in Product Marketing or related roles within B2B SaaS or enterprise software
  • Experience positioning complex solutions to enterprise, multi-stakeholder buyers
  • Proven ability to work cross-functionally with Product, Sales, and Marketing teams
  • Strong communication and presentation skills, including executive-level messaging

Preferred

  • Familiarity with leading platforms and trends within the SPM ecosystem
  • Experience with analyst relations and industry evaluations
  • Exposure to AI-driven enterprise solutions and modern SaaS platforms

Benefits

  • We offer comprehensive health, dental, and vision benefits, with additional insurance options.
  • Employer RRSP and 401K matching programs.
  • A fun, collaborative, and diverse environment with regular health and team challenges to keep things light and enjoyable!