Responsibilities

• Own product positioning, value propositions, and core messaging across all mortgage products and programs including niche product teams: Affordable, Non-QM, Renovation, Builder, Condo, Diversity Lending, etc.
• Translate complex product details into simple, actionable messaging for borrowers, loan officers, brokers, account executives, and B2B partners.
• Partner closely with Direct to Consumer, Retail/JV and Wholesale Marketing Directors to support channel-specific sales enablement, marketing campaigns and initiatives.
• Identify and pilot new and creative ways to distribute product messaging, including: Physical collateral (flyers, one-pagers, desk drops, mailers); Short-form and long-form video; SMS and mobile-friendly formats; Event, roadshow, and in-person materials
• Execute go-to-market plans for product launches and enhancements, ensuring channel readiness and clarity.
• Manage timelines, approvals, and coordination across Product, Legal, Compliance, Creative, and Channel Marketing.
• Establish practical workflows, templates, and standards to improve speed, clarity, and consistency.
• Serve as the primary marketing point of contact for product-related requests and launches.
• Present to channel leaders, executive management with status updates on product launches, relevant campaign performance, content usage, conversion, portfolio and/or market opportunities, and other related metrics.
• Operate with a strong bias toward action and problem-solving in a fast-paced environment.

Requirements

• Bachelor’s degree in marketing, Business, or related field required
• 6–10 years of experience in product marketing, channel marketing, or B2B/B2B2C marketing
• Mortgage or financial services experience is strongly preferred
• Demonstrated experience creating enablement materials for sales teams or external partners
• Prior people leadership or project leadership experience preferred

Preferred

• Prior people leadership or project leadership experience preferred
• Experience with CRM and MarTech platforms (familiarity)
• Strong stakeholder management skills (as part of collaboration across teams)
• Ability to balance creativity with regulatory and compliance requirements

Benefits

• Medical, dental, and vision insurance
• Health Savings Account with employer contribution
• 401(k) Retirement plan with employer match
• Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
• Adoption Assistance
• Tuition & Certification reimbursement
• Employee Mortgage Loan Program
• The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
• Newrez NOW: 1 company-paid Volunteer Time Off day
• Newrez NOW: Matching Gifts Program - dollar-for-dollar up to $1,000