Responsibilities

• Lead product launches from planning through execution, ensuring alignment across sales, marketing, PR, eCommerce, and channel partners.
• Create product positioning, value propositions, messaging, and competitive differentiation for product category.
• Analyze market trends, customer insights, and competitor activities to identify business opportunities and recommend product strategies.
• Collaborate with product management and global headquarters on product roadmaps, launch timing, and regional marketing initiatives.
• Work closely with creative teams to develop marketing assets including product pages, videos, digital campaigns, social media content, and sales enablement materials.
• Plan and manage product marketing budgets, campaign performance, and ROI.
• Support major industry events, trade shows, product reviews, influencer programs, and media engagements.
• Provide sales teams with product training, competitive intelligence, and customer-facing presentations.
• Track key performance indicators and continuously optimize marketing programs based on business results.

Requirements

• Bachelor\'s degree in Marketing, Business, Communications, or a related field.
• 6+ years of experience in product marketing, marketing management, or product management within the PC hardware, consumer electronics, or technology industry.
• Experience marketing monitors, PC components, gaming hardware, or related technology products is highly preferred.
• Strong understanding of display technologies such as OLED, Mini LED, and gaming monitor trends.
• Demonstrated success leading product launches and integrated marketing campaigns.
• Strong analytical skills with experience interpreting market data, sales performance, and customer insights.
• Excellent written, verbal, and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• Experience working with cross-functional and international teams is preferred.
• Proficiency with Microsoft Office; experience with eCommerce platforms, Amazon, Google Analytics, and digital marketing tools is a plus.

Preferred

• Experience within the gaming or PC hardware industry.
• Familiarity with Amazon, retail channel marketing, and eCommerce merchandising.
• Experience managing agency relationships and influencer marketing programs.
• Knowledge of AI-powered search optimization (SEO/GEO/AEO) and digital content strategy.
• Experience supporting CES, Computex, or other technology trade shows.

Benefits

• Competitive base pay
• Performance bonus
• 9 days of paid holidays + 2 days of floating holidays
• Paid time off (sick + vacation)
• 100% covered Medical, Dental, Vision, and Basic Life AD&D Insurance for employee, with optional dependent coverage
• 401K retirement plan with employer match
• Employee engagement and annual event