Responsibilities

• Lead market and competitive intelligence for assigned product portfolio
• Run and evolve the win/loss program, turning insights into clear recommendations
• Develop and maintain buyer personas, ICPs, and customer journey maps
• Partner deeply with Product to influence roadmap priorities, packaging, and differentiation
• Support client research initiatives, including interviews, surveys, and feedback analysis
• Act as an internal advocate for the client, ensuring insights are reflected in strategy and messaging
• Deliver concise, actionable insights to Product, Product Marketing, Sales, and Exec teams
• Support evolving priorities and cross-functional initiatives as needed to advance product marketing and business outcomes

Requirements

• 3-5 years in Product Marketing, Strategy, or Market Intelligence
• SaaS experience preferred
• Nonprofit / association experience strongly preferred
• Demonstrated experience with market analysis, win–loss programs, and competitive research
• Deep curiosity about buyers, markets, and competitive dynamics
• Clear written and verbal communication skills
• Confidence speaking up in rooms with senior stakeholders
• Strong project management skills with ability to manage multiple projects concurrently
• Hands-on experience with tools such as Salesforce, Asana, Aha!, Klue, Clozd, Gong, Pendo, Microsoft Co-Pilot, and HubSpot (or similar tools)

Preferred

• Medical, Dental & Vision Benefits
• 401(k) Savings Plan with Company Match
• Flexible Planned Paid Time Off
• Generous Sick Leave
• Inclusive & Welcoming Environment
• Purpose-Driven Culture
• Work-Life Balance
• Commitment to Community Involvement
• Employer-Paid Parental Leave
• Employer-Paid Short-Term Disability
• Remote Work Flexibility