Responsibilities

• Conduct market and competitive research to identify customer needs, industry trends, and market opportunities, using those insights to inform product development and marketing initiatives.
• Develop and execute comprehensive marketing strategies across digital, print, social media, trade shows, and other relevant channels.
• Collaborate with product development and sales teams to align product features, customer preferences, sales strategies, and marketing messaging.
• Lead the positioning and launch of new products and collections, including messaging, collateral, samples, digital content, and sales support.
• Create and oversee the development of compelling marketing materials, including product brochures, sales presentations, website content, advertisements, and dealer-facing materials.
• Manage, coach, and develop the marketing team by establishing priorities, assigning projects, monitoring performance, and providing ongoing feedback and support.
• Develop and manage the marketing budget, ensuring resources are allocated effectively across product launches, advertising, samples, trade shows, digital campaigns, and dealer-support programs.
• Partner with the sales team to develop effective sales tools, product training, and messaging that enable representatives to confidently promote LW Flooring products.
• Oversee the company website and social media platforms, ensuring content is accurate, current, engaging, and optimized for performance.
• Establish, monitor, and analyze key marketing performance indicators, including website traffic, lead generation, campaign performance, customer engagement, and trade show return on investment.

Requirements

• Prior hard-surface flooring industry experience is required.
• Demonstrated experience successfully managing, coaching, and developing a small team.
• Experience developing and executing product marketing strategies and product launches.
• Strong understanding of both traditional and digital marketing channels.
• Excellent written and verbal communication skills, with the ability to translate technical product information into clear and compelling marketing messages.
• Strong project-management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
• Experience developing and managing marketing budgets.
• Proficiency with marketing, website, social media, and performance-reporting tools.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred; equivalent relevant experience may be considered.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance