Product Marketing Manager at Lumin Digital | USA | $105K/yr – $125K/yr

Lumin Digital

Product Marketing Manager

USA (Remote)

$105K/yr – $125K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the messaging and GTM storytelling for complex fintech software; turn research into differentiated positioning, craft buyer-focused narratives, and arm sales with compelling content across launches and lifecycle campaigns.

GTM and messaging ownership: synthesize buyer insights, competitive intel, and product strategy into actionable positioning for key streams.
Buyer-first enablement: build detailed personas and adoption plans that reflect how financial institutions select and deploy solutions.
Cross-functional execution: partner with Product, Design, and Sales to align on assets, visuals, and ROI-focused sales materials.

Job Description

Responsibilities

Develop differentiated positioning and messaging strategies for assigned GTM work streams, informed by buyer research, win/loss analysis, competitive intelligence, and product roadmap analysis
Create detailed buyer personas and market adoption strategies that reflect how financial institutions evaluate, buy, and implement solutions
Conduct competitive analysis and develop competitive positioning frameworks that articulate Lumin's differentiation
Translate product innovation and platform capabilities into compelling market narratives and value propositions
Create and execute sales enablement content including pitch decks, one-pagers, competitive battle cards, case studies, ROI tools, and demo narratives—working in partnership with Senior PMM – GTM on strategic direction
Collaborate with lifecycle marketing campaigns, messaging frameworks, and content strategy that support go-to-market launches and sales/CX goals
Partner with Product and Design teams on content development, brand asset creation, and ensuring consistent visual execution of positioning across materials
Track content performance, sales utilization, and win/loss data; report on messaging effectiveness and recommend positioning refinements
Work cross-functionally with Product, Sales, and Senior PMM – GTM on GTM work streams to ensure strategic alignment and execution excellence
Perform other duties as assigned

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience
MBA a plus
At least 3+ years of product marketing experience in B2B SaaS required
Experience in fintech, financial services, or banking technology strongly preferred
Demonstrated experience developing positioning and messaging frameworks for complex software solutions
Track record synthesizing buyer research and competitive intelligence into strategic market narratives
Experience creating sales enablement content and working with Sales teams on GTM campaigns
Minimal travel—12 days or less per year for team in-person gatherings (typically 3–4 days each)

Benefits

medical, dental, and vision insurance
401(k) with company match
flexible PTO plus 12 paid holidays
paid sick leave
paid parental and family leave
lifestyle spending account
tuition reimbursement
cell phone stipend

Lumin Digital

5.0 Glassdoor

Lumin Digital is the leading, future-ready digital banking solution powering remarkable growth for financial institutions across the United States. Combining innovation, data, and speed, Lumin’s disruption-proof platform was born in the cloud to stay ahead of the evolving expectations of retail and business banking users. With Lumin Digital’s unique approach, our clients innovate and scale at their own pace, optimize digital banking ROI, and create a strong digital relationship with their customers. For more information, visit lumindigital.com

Founded in 2016

San Ramon, California, USA

283 employees (20 in marketing)

lumindigital.com

100% recommend to a friend

100% CEO approval