Responsibilities

• Own the lifecycle email marketing strategy across key stages of the ANDMORE buyer journey: onboarding, engagement, reactivation, and retention.
• Develop and manage end-to-end campaigns, including segmentation, messaging, testing, and performance analysis tailored to the unique needs and behaviors of ANDMORE buyers.
• Partner closely with copy and design teams to develop a consistent brand voice and value-driven messaging in all lifecycle touchpoints.
• Collaborate with Marketing Operations, Brand and Customer Experience teams to ensure lifecycle communications align with product launches and marketplace strategy.
• Build out personalized, behavior-based email programs using marketing automation tools (e.g., Braze, Iterable, HubSpot, Marketo, etc.).
• Optimize email performance through A/B testing subject lines, content, CTAs, and send times, with a focus on driving buyer activity and conversion.
• Monitor and report on campaign performance and buyer behavior analytics to inform future lifecycle strategy.
• Identify and launch new lifecycle initiatives (e.g., feature education, re-engagement flows, milestone campaigns) to increase buyer satisfaction and loyalty.

Requirements

• 3–6+ years of experience in product marketing, lifecycle marketing, or CRM, with a strong focus on email marketing.
• Proven success in driving engagement and retention through lifecycle campaigns—ideally in a B2B or marketplace environment.
• Familiarity with the buyer mindset and behavior within a platform like ANDMORE, or other B2B2B ecosystems.
• Experience with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Marketo).
• Excellent email copywriting and editing skills for a professional, buyer-facing audience.
• Strong understanding of segmentation, personalization, and testing strategies.
• Data-driven decision-maker with experience analyzing campaign performance and customer behavior metrics.
• Collaborative mindset with the ability to work cross-functionally with product, content, and analytics teams.

Benefits

• competitive medical, dental, vision, EAP, FSA, and 401k Retirement Match to name just a few.
• unlimited PTO
• paid parental leave
• BYOD (cell phone compensation)
• tuition reimbursement
• Workplace Rewards providing discounts to a wide variety of consumer products and services
• a “seed” grant of at least $750 annually into your Value HSA Plan
• considerably more