Product Marketing Manager – Life – Remote

USA (Remote)

$106K/yr – $177K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the copy and campaign execution for insurance collateral, coordinating with Brand Development and driving product launches and sales impact.

  • Copy and collateral ownership across print and online materials
  • Product-focused campaigns and needs-based marketing to move across channels
  • Measure and report on program results to optimize impact

Job Description

Responsibilities

  • Serve as a lead copywriter for the development of print and online collateral materials
  • Work with Brand Development for copy editing, design, and print production of collateral materials
  • Create and execute product-specific and needs-based marketing campaigns to increase sales across channels
  • Build and implement communication plans for new products and product enhancements
  • Track, analyze and report on results of marketing programs and campaigns

Requirements

  • High School Diploma required
  • 8+ years’ experience in the development of marketing materials and campaigns within the insurance industry
  • Advanced Life insurance knowledge with a strong understanding of sales processes and various target distribution markets
  • Adept writing and communication skills, proficient in copywriting and editing
  • High attention to detail
  • Excellent project and time management skills
  • Strong marketing data analysis skills
  • Strong relationship building skills
  • Adaptable, flexible, an excellent multitasker

Preferred

  • Bachelor’s degree in marketing, communications or related field (preferred)
  • Salesforce experience (highly preferred)
  • Experience using project management software (helpful)
  • Microsoft Office suite proficiency (preferred)

Benefits

  • Flexible full-time or hybrid telecommuting arrangements
  • Plan for your future with our 401(k) plan and take advantage of immediate vesting and company matching up to 6%
  • Paid time away including vacation and sick time, flex days and ten paid holidays
  • Give back to your community and double your impact through our company matching

Symetra

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40