Responsibilities

• Develop and maintain product and service-line messaging for assigned Lessen products, services, audiences, and GTM motions.
• Translate complex platform capabilities, managed execution models, AI-enabled workflows, service-line differentiators, and operational proof points into clear business outcomes.
• Support messaging development for residential, commercial, vendor, and client audiences.
• Create and update messaging frameworks, product narratives, persona messaging, proof points, value propositions, FAQs, and positioning guardrails.
• Ensure product and service-line messaging is consistent across sales decks, website copy, campaigns, collateral, launch materials, and internal enablement.
• Partner with the Director of Product Marketing to keep each Lessen product and service offering clearly differentiated within the broader platform ecosystem.
• Support go-to-market planning for product launches, feature releases, service expansions, packaging updates, and major commercial initiatives.
• Build launch materials, including internal briefs, messaging docs, sales talking points, FAQs, enablement decks, and customer-facing collateral.
• Partner with Product to understand roadmap priorities, release details, product capabilities, customer impact, and readiness requirements.
• Partner with Demand Generation and Content teams to ensure campaigns are grounded in accurate product messaging and buyer needs.

Requirements

• Bachelor's degree in marketing, business, communications, product, technology, or a related field.
• 4-6 years of experience in product marketing, solutions marketing, sales enablement, B2B marketing, or a related go-to-market role.
• Experience developing product positioning, messaging, sales collateral, launch materials, or competitive resources.
• Strong writing and editing skills, with the ability to simplify complex ideas without losing strategic nuance.
• Experience working cross-functionally with Product, Sales, Marketing, Customer Success, Revenue, or Operations teams.
• Strong project management skills and ability to manage multiple workstreams at once.
• Comfort working in a fast-moving environment where priorities may shift and messaging may need to evolve quickly.
• Ability to turn ambiguous input into structured, usable, high-quality work.
• Practical experience using LLMs or AI tools to improve productivity, accelerate drafting and research, and create more scalable marketing workflows.

Preferred

• Experience in B2B SaaS, technology-enabled services, marketplace, platform, property technology, facilities management, field service, real estate, or operations-heavy industries.
• Experience creating sales enablement materials such as battlecards, objection handling guides, pitch decks, one-pagers, or competitive comparisons.
• Experience supporting product launches or major go-to-market initiatives.
• Familiarity with AI-enabled products, data-driven platforms, workflow automation, or operational technology.
• Experience interviewing internal stakeholders, customers, or sales teams to gather insights.
• Demonstrated comfort using LLMs and AI tools to improve speed and quality of work, including prompt development, source synthesis, first-draft creation, content refinement, and summarization, while applying strong editorial judgment and fact-checking.

Benefits

• Competitive compensation
• Health, Dental, Vision, Life, Disability options
• 401K retirement savings plan
• Paid vacation, federal and floating holidays
• Maternity/Paternity Pay
• Career advancement opportunities
• All the tools you'll need to be successful