Responsibilities

• Own product positioning and messaging for all CrewAI products, translating technical capabilities into compelling narratives for technical buyers and business decision-makers
• Architect demand generating content and campaign strategies in conjunction with our growth team to drive pipeline targets
• Develop content roadmap along with an agentic approach to production that reliably produces thought leadership, long form papers, blogs, social content, and video scripts
• Own the product launch playbook from beta to GA releases coordinating with product, engineering, design, and sales to maximize market impact
• Identify and advance use case and solutions packages taken from customer, prospect, and market engagement
• Be a product spokesperson for events, sales enablement, and related activities
• Support advancements of agent powered competitive intelligence and market analysis to efficiently and quickly identify positioning opportunities and inform go-to-market strategy
• Create and improve sales enablement tools including decks, calculators, use cases, and case studies
• Partner with the sales to develop persona-specific talk tracks and value narratives
• Deliver internal training to assist account executives on agentic differentiation, objection handling, and customer stories

Requirements

• Product evangelism or communication experience for a technical B2B solution, notably developer tools or business automation systems
• Familiar with how demand creation campaigns and sales enablement programs operate in their process and objectives
• Exceptional writing and verbal communication skills with a portfolio of published work (blogs, papers, launch materials, sales collateral)
• Hands-on, demonstrable proficiency with AI agent frameworks and automations (e.g., Claude Cowork or Code, OpenAI ChatGPT and Codex, LangChain/LangGraph, CrewAI, custom agent workflows) applied to marketing tasks
• Experience building or managing automated workflows using agent orchestration, prompt engineering, and human-in-the-loop review processes
• Comfort with ambiguity and the pace of early-stage startups; ability to context-switch between strategy and execution
• Strong cross-functional collaboration skills, you work naturally with product, engineering, sales, and design teams

Preferred

• Experience marketing agentic AI, autonomous systems, or AI-infrastructure products
• Familiarity with developer and platform persona marketing motions
• Interest in building the future of work from the ground up, utilizing the latest tools, techniques, and cross org collaboration
• Systems understanding in how CRM systems and marketing automation platforms work
• Technical aptitude, ability to read and discuss documentation, understand system architectures, and speak credibly to engineering-adjacent audiences

Benefits

• Comprehensive health, dental, and vision coverage
• Flexible PTO policy and remote-first work culture
• Annual learning and development stipend with specific allocation for AI tools and agent platform subscriptions