Responsibilities

• Spearheads research and analysis for key segments. Monitors market and industry trends. Conducts competitor analysis & market research. Researches opportunities for new product categories.
• Conduit for Rep feedback on existing products or new product opportunities.
• Works in parallel with the Product Manager throughout the New Product Development Process, playing a lead, shared or supporting role depending on the stage.
• Collaborates with the NPD Project Manager throughout the New Product Development Process to ensure timely and effective launch of new products.
• Provides leadership and marketing direction for cross-functional teams; identifying objectives, establishing plans/milestones and success criteria, monitoring teams’ progress, managing risk, and successfully delivering the desired results.
• Leads product launch efforts (Play, Custom, Shade, Water). Empowers go-to-market teams such as Sales, Reps, Customer Experience, etc. with product messaging and assets and makes sure all systems/tools are prepared to support launch efforts.
• Leads Implementation Team projects including product launches, product changes, product sunsetting, annual price changes, etc.
• Identifies a coherent marketing strategy for products and product lines
• Influences and aligns business leaders to ensure the successful execution of the marketing for all product initiatives and projects. Communicates product plans, delivery and performance to all stake holders in an effective and timely manner.

Requirements

• Bachelor’s degree is required. Advanced degree in Business or Marketing preferred
• Minimum of 7-10 years of solution, brand or product marketing experience
• Strong product management background
• Strong planning, project management and organizational skills
• Ability to Travel
• CPSI Certification within one year in position

Benefits

• profit-sharing opportunity
• medical, dental, vision, life, and disability benefits
• vacation and paid holidays
• 401(k) retirement plan
• employee stock ownership plan