Responsibilities

• Own and manage projects for the end-to-end Go-to-Market (GTM) strategy for applied AI product launches, defining target audiences, create differentiated messaging, and develop the Bill of Materials (BOM) to drive adoption.
• Co-ordinate across Sales, Branding, and Events teams to ensure launch activities are aligned with the approved marketing plan and timeline.
• Strengthen the broader business strategy by identifying market trends and customer insights that inform short-to-medium-term marketing priorities.
• Build clear, high-impact message houses that translate AI capabilities into business value for business decision-makers.
• Execute marketing campaigns for existing features to increase lead generation and feature usage.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred

• Bachelor’s degree in Marketing, Business, Communications, Computer Science, or Engineering, or in a related technical field.
• Experience in the auto, food ordering, or customer experience (CX) industries.
• Understanding of applied AI (NLP, computer vision, Generative AI) to solve business problems.
• Ability to have high emotional intelligence to manage the product vs sales, and to influence without direct authority.