Responsibilities

• Market Insight & Positioning
• Define clear value propositions and product positioning in collaboration with Product Management.
• Conduct market and competitive analysis to identify opportunities and inform messaging.
• Develop buyer personas and map customer journeys to optimize engagement.
• Market Strategy
• Own marketing planning for new products, features, and services.
• Lead cross-functional teams to ensure successful product introductions aligned with business goals.
• Translate technical capabilities into compelling customer-facing messaging.
• Sales Enablement
• Equip commercial teams with training, materials, and processes, including presentations, product demos, fact sheets, and customer success stories.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or related field.
• 5+ years of product marketing experience (B2B preferred).
• Strong communication, presentation, and interpersonal skills.
• Ability to analyze data and derive actionable insights.
• Ability to adapt to changing market conditions and prioritize multiple projects
• Proven ability to influence and align teams around shared business outcomes

Preferred

• Experience in industrial safety or EHS markets.

Benefits

• This position is also eligible for bonus as part of the total compensation package.