Product Marketing Manager II - Release Marketing at Sprout Social | USA

Sprout Social

Product Marketing Manager II - Release Marketing

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing operations and GTM execution for Sprout’s AI-powered platform, owning quarterly launch programs and cross-functional collaboration.

Own end-to-end quarterly launch program and release engine to scale awareness and product expansion.
Must-have: 5+ years in product marketing or marketing operations with PMM ownership.
Standout: Strong cross-functional collaboration and Jira/AI-driven workflow ideas.

Job Description

Responsibilities

Drive the Strategic Execution of 'Breaking Ground': End-to-end owner of our quarterly launch program, optimizing the operational framework to scale awareness and product expansion across the portfolio.
Master the Release Engine: Own the workflows, processes, and collateral for our product releases, ensuring the entire PMM team is aligned on roadmap processing, release tiering, and GTM documentation.
Operationalize the Roadmap: Manage and up-level high-impact resources like our Product Roadmap Deck and the Product Updates webpage to ensure Revenue teams are equipped with the latest value-forward stories.
Cross-Functional Orchestration: Partner closely with Campaigns, Brand Creative, and R&D to deliver seamless events and collateral that showcase the power of Sprout’s AI-driven platform.
Drive Efficiency: Act as the "Product Ops" mind within Marketing, identifying ways to merge workflows (specifically within Jira) and leveraging tech—including AI-driven workflow improvements—to help us work smarter.

Sprout Social

4.0 Glassdoor

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, advocacy, and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms.

Founded in 2010

Chicago, Illinois, USA

www.sproutsocial.com

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