Responsibilities

• Develop product positioning and messaging frameworks across HydraPak product categories, including run hydration, filtration, nutrition systems, cycling, and outdoor hydration.
• Lead go-to-market planning and cross-functional launch coordination for new product introductions.
• Translate technical product features into clear, consumer-focused benefits and storytelling.
• Partner with Creative & Content teams to develop launch assets, product education materials, retailer support tools, and campaign messaging.
• Support retail marketing initiatives by developing dealer education materials, merchandising support, product training tools, and sales collateral.
• Collaborate with Ecommerce & Growth teams to optimize product messaging across DTC, Amazon, and digital marketplaces.
• Work closely with Sales teams to support seasonal sell-in strategies and category storytelling.
• Help maintain category architecture, naming systems, and product segmentation across the HydraPak portfolio.
• Gather and analyze consumer, retailer, athlete, and market insights to inform product positioning and future opportunities.
• Coordinate with international distributors and partners to support global product launches and localized marketing execution.

Requirements

• High school diploma or equivalent required.
• Bachelor’s degree required
• 5-8 years of experience in marketing, with at least 3 years in a leadership role; prior experience in Outdoor Industry preferred
• Experience in the outdoor, endurance sports, or consumer goods industry preferred.
• Current driver’s license with good driving record; must be able to rent a car
• Excellent communication skills, both written and verbal
• Strong understanding of product positioning, go-to-market strategy, and retail storytelling.
• Ability to simplify technical product information into clear consumer messaging.
• Experience managing complex cross-functional projects and timelines.
• Strong organizational skills with high attention to detail.

Preferred

• Experience in the outdoor industry preferred.
• Prior experience in Outdoor Industry preferred.

Benefits

• up to 120 hours of Paid Time Off in the first year of service
• 11 paid holidays
• a range of insurance benefits starting the first of the month following a 30-day waiting period
• a 401(k) plan with company match after 90 days