Responsibilities

• Build scalable marketing programs and messaging frameworks that lift industry perception and drive adoption of key GMP, Display and Video 360, Search Ads 360, and Commerce Media Network (CMN) initiatives.
• Craft visionary messaging and strong product positioning that simplifies Google Marketing Platform (GMP) concepts to help enterprise advertisers, agencies, retailers, and brands drive measureable Return on Investment (ROI).
• Drive cross-functional projects collaboratively, building trusted relationships across Product, Engineering, business, Google Public Sector, Public Relations, and Global Market Insights to shape how milestone moments and major launches land in market.
• Manage external creative agencies to develop premium, on-brand visual assets and experiences through sharp brief writing and strategic leadership.
• Experiment with and integrate approved AI tools into your daily workflow, leveraging technology to expand your marketing capabilities and drive operational efficiency.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience in the digital advertising, technology, or enterprise software industry.
• Experience developing and executing integrated go-to-market strategies for technical products.
• Experience creating content, narratives, and product positioning.
• Experience managing cross-functional or cross-team projects.

Preferred

• Experience managing external creative agencies
• Familiarity with programmatic advertising, demand-side platforms (DSPs), retail/commerce media networks, and/or streaming video/Connected TV (CTV).
• Ability to translate technical concepts into clear, benefit-oriented content with a customer-first mindset.
• Ability to effectively operate in a dynamic, fast-paced environment and to manage multiple projects and stakeholders simultaneously.
• Strong organizational and project management skills, with a track record of delivering high-quality work autonomously.