Responsibilities

• Own product positioning and messaging for vault products, new strategies, and structured products.
• Translate positioning into the materials that sell: BD slide decks, landing pages, technical documentation, and proof points.
• Run product launches end-to-end. Pre-launch data collection, waitlists, launch copy, sales enablement, BD training, mock pitches.
• Build the sales enablement library. Slide decks, one-pagers, proposals, battlecards, product FAQ.
• Own the product to marketing feedback loop. Regular sessions with BD to surface objections, adoption blockers, and market signal.
• Support launch communications. Blog posts and social copy for new product launches (press is handled by an external PR consultant — you coordinate, not pitch).
• Own the product surface on the website. Product pages, launch announcements, partner integrations.
• Support co-marketing with partners aligned to Gauntlet's institutional narrative.

Requirements

• 3–6 years in product marketing, marketing, or communications at a crypto, fintech, or financial infrastructure company.
• Strong grasp of technical and financial concepts. Hands-on DeFi knowledge is a real plus, but not a gate. A sharp fintech marketer who ramps fast clears the bar.
• Strong instinct for product positioning: turning technical work into clear narratives and buyer-ready materials.
• Experience owning product launches end-to-end.
• Track record of building sales enablement (decks, one-pagers, proposals, battlecards) that BD actually uses.
• Solid writing across blog posts and social copy.
• High proficiency with AI tools — you use LLMs and agents in your day-to-day work and have built things with them.

Preferred

• Prior product marketing experience for DeFi, crypto infrastructure, or fintech products sold to institutional buyers.
• Prior work with vault products, structured products, credit markets, or tokenization.
• Experience with GTM playbooks for institutional B2B products.
• Comarketing experience across a partner ecosystem.

Benefits

• Remote first — work from anywhere in the US & CAN!
• Regular in-person company retreats and cross-country "office visit" perk
• 100% paid medical, dental and vision premiums for employees
• $1,000 WFH stipend
• Monthly reimbursement for home internet, phone, and cellular data
• Unlimited vacation
• 100% paid parental leave of 12 weeks
• Fertility benefits
• Opportunity for incentive compensation