Lead product marketing and GTM execution for a B2B SaaS/dev-tools startup as a founding PMM; owns content, collateral, channels, and cross-functional launches to drive awareness and leads.

Responsibilities

• Product Marketing
• Create awareness of the company and its product, as well as encourage prospects to sign up.
• Creating content, collaterals, positioning, competitive differentiation, messaging strategy across the funnel of customer journey, for various personas and use cases.
• Enabling the sales and marketing teams with collaterals.
• Responsible for owned, earned media channels, provide support for paid channels
• Initiating and driving a range of GTM programs including acquisition plan, webinars, trade shows, social media, content marketing etc. Experience with supporting digital marketing, Account Based marketing, Developer-relations team with brand-documents is expected.
• Data-driven approach, deep comfort with digital tools, and curiosity to experiment with tools and techniques
• Strategic initiatives and leadership support
• Work on new initiatives with Founder and engineering team
• Hire, Train and Manage Freelancers, Junior resources or agencies to deliver initiatives

Requirements

• Mandatory 1+ years of marketing experience in the B2B SaaS industry for Dev-Tool, in the US market.
• Comfort with work management tools like Notion, Google suite etc

Preferred

• Good to have Engineering/ Science as under-grad, with exposure to coding and software development at some point.

Benefits

• Opportunity to join a revolutionary AI - tooling startup as a founding team member, with lots of ownership on experiments for new initiatives.
• Opportunity to grow into a Revenue leadership role with a multi-geography team in future.