Responsibilities

• Establish an always-on competitive intel motion with regular updates to battlecards and talk tracks based on what’s changing in the market and what teams are hearing in calls.
• Build a win/loss + voice of customer loop that turns insights into improvements across messaging, sales process, and product strategy.
• Create and deliver internal sales enablement trainings, and represent Front externally at webinars and trade show sessions for solution-specific content
• Scale and maintain core go-to-market assets (pitch deck, one-pagers, talk tracks) so they stay current and aligned to our strategic narrative.
• Serve as a vertical and persona SME and maintain narratives (workflows, proof points, objections) so Growth and Sales can utilize them across outbound and events.
• Turn integrations into a growth lever by sharpening integration messaging, upgrading key pages, and shipping reusable partner-ready assets.
• Partner with Solutions Engineering to ship a steady cadence of demo videos and talk tracks to support Marketing and Sales.
• On Any Given Day, You Might - Tighten the competitive story, refine talk tracks, and update objection handling based on what you are hearing in the market.
• On Any Given Day, You Might - Improve high-intent web surfaces (integrations, vertical pages, competitive pages) by updating messaging, proof points, and demo content.
• On Any Given Day, You Might - Listen to calls and synthesize win/loss + voice of customer signals into clear recommendations and updates teams can use immediately.