Product Marketing Manager

Dallas, TX (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing from insight to market, owning launches and go-to-market strategy.

  • Must-have: 5–8+ years in product marketing or related roles with proven launch success
  • Standout: Global launch ownership and cross-functional leadership across R&D, clinical, and regulatory

Job Description

Responsibilities

  • Lead marketing input into the product development lifecycle, from concept through commercialization
  • Define market requirements, target segments, and unmet needs through primary and secondary research
  • Develop business cases, product concepts, and value propositions for new innovations
  • Partner with R&D, clinical, and regulatory teams to ensure products meet market and customer expectations
  • Drive voice-of-customer (VOC) initiatives, including engagement with key opinion leaders (KOLs) and customers
  • Support portfolio strategy and innovation roadmap planning
  • Develop clear product positioning, messaging, and differentiation grounded in customer insights and competitive analysis
  • Define target audiences, segmentation, and go-to-market strategies
  • Translate technical/clinical data into compelling, customer-centric narratives
  • Lead pricing and value strategy in partnership with commercial teams

Requirements

  • Bachelor’s degree required
  • 5–8+ years of experience in product marketing, product management, or related roles
  • Proven track record of leading new product development and successful product launches
  • Strong analytical, strategic thinking, and storytelling capabilities
  • Experience working cross-functionally with technical, clinical, and commercial teams
  • Ability to translate complex information into clear, compelling messaging

Preferred

  • MBA or advanced degree preferred
  • Experience in healthcare, medical device, aesthetics, dental or life sciences strongly preferred
Fotona® USA logo

Fotona® USA

Fotona® has decades of experience in the laser industry, beginning 60 years ago in 1964, producing frontline laser devices for defense, optical communications, industrial, dental, and medical applications throughout this time.Fotona today is a world-leading medical laser company recognized for its innovative, award-winning laser systems for applications in aesthetics & dermatology, dentistry, surgery and gynecology. Based in the US and EU, with corporate headquarters in Dallas, Texas and Ljubljana, Slovenia, Fotona’s business philosophy is to continuously choose perfection to meet the needs of a highly demanding marketplace.The company has one of the most highly educated workforces in the industry, with an exceptionally high number of PhDs specializing in laser and medical technology. Strong R&D capabilities have always been a key competitive advantage of the company, resulting in many patented solutions, including the OPTOflex® articulated arm, QSP (Quantum Square Pulse) and VSP (Variable Square Pulse) technologies, SMOOTH mode, Vacuum Cell technology, and many more.In addition to its direct presence in the US and EU, Fotona Laser’s global distribution network spans across more than 60 countries, ensuring comprehensive support and service for Fotona Laser users, including clinical training, workshops and practical hands-on demonstrations. By establishing the Laser and Health Academy*, Fotona has partnered with world-leading clinical experts to provide medical practitioners with a platform for continuing their professional growth. Fotona Lasers customers receive access to professional workshops, individual training sessions, hands-on demonstrations, as well as participation in international clinical studies and international scientific symposiums. When you choose Fotona Lasers USA, you choose - the highest performance, best made laser systems in the world!

Founded in 1964
Irving, Texas, USA
104 employees (11 in marketing)

Traffic Signals

Monthly Visitors
191.5M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
21.5%
Direct
53.2%
Referral
4.7%
Social
20.4%
Paid
0.2%

Headcount Trend

Current headcount: ~104

Marketing Team

Marketing Team Size
7 (7% of company)