Responsibilities

• Product Positioning & Messaging: Develop clear, differentiated messaging grounded in real engineering workflows and customer pain points. Translate complex simulation capabilities into practical value for users and buyers.
• Go-to-Market Strategy & Execution: Lead product launches and campaigns, including defining target segments, use cases, and core narratives. Align messaging across web, content, events, and sales channels.
• Technical Content Development: Create and guide development of technical content such as blogs, case studies, solution briefs, and presentations. Ensure accuracy and depth while keeping content accessible.
• Sales Enablement: Build tools and materials that help sales teams communicate value effectively, including pitch decks, competitive positioning, and objection handling.
• Customer & Market Insight: Engage with customers, prospects, and internal teams to understand workflows, challenges, and buying drivers. Use insights to refine messaging and identify opportunities.
• Cross-Functional Collaboration: Work closely with product management and engineering to stay aligned on roadmap, features, and technical differentiators. Partner with growth and content teams to execute campaigns.
• Competitive & Industry Analysis: Maintain a strong understanding of the simulation landscape, including legacy tools and emerging approaches (e.g., GPU-native solvers, AI-driven models). Clearly articulate differentiation.

Requirements

• 3+ years of product marketing experience in B2B SaaS or hardware-adjacent industries (e.g., simulation, HPC, cloud, EDA, or design automation)
• Proven track record of launching and positioning technical products, ideally in simulation, AI/ML, or engineering software
• Hands-on experience with physics-based simulation tools (e.g., CFD, FEA, electromagnetics, photonics, or multiphysics)
• Strong understanding of engineering workflows and how simulation is used in real-world design environments
• Ability to translate complex physics and engineering concepts into clear, practical value for technical and business audiences
• Strong content development experience across formats (blogs, case studies, decks, product messaging)
• Data-driven and results-oriented, with experience using metrics to evaluate campaign performance, messaging effectiveness, and channel impact

Benefits

• Medical, dental, and vision health insurance
• 401(k) Contribution
• Gym allowance
• Friendly, thoughtful, and intelligent coworkers