Responsibilities

• Define the positioning and messaging for every Spend product
• Develop and refine messaging and positioning tailored to a new customer audience, simplifying complex value propositions into clear, concise, and compelling narratives that resonate.
• Build high-impact GTM collateral
• Create high-quality content across GTM channels—direct mail, email, ads, webinars, sales decks, and more—supporting campaigns across all customer segments with distinct, sharp narratives.
• Partner with Growth on campaign strategy and optimization
• Work closely with the Growth Marketing Lead to ensure campaign messaging is tested, iterated, and optimized based on performance data and qualitative feedback.
• Align GTM teams around consistent narratives
• Collaborate cross-functionally with Growth Marketing, BizOps, Sales, and SDR teams to ensure messaging is consistent, actionable, and tied to measurable impact.
• Equip Sales with best-in-class enablement
• Maintain a library of up-to-date materials (one-pagers, talk tracks, email templates, ad copy, pitch decks, etc.) that make it easy for Sales and SDRs to pitch, differentiate, and close.
• Create tight feedback loops with sales and product

Requirements

• 8+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment
• Proven experience in 0 → 1 environments – launched and scaled new GTM motions, products, or marketing programs from scratch
• Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.). Strong copywriting and storytelling skills, with an ability to shift tone and style across formats
• Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements
• Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution. Strong organizational skills to manage multiple projects and deliverables simultaneously
• Bonus: experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies; Experience simplifying complex products and value propositions for non-technical audiences.

Preferred

• Cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies (bonus)
• Experience simplifying complex products and value propositions for non-technical audiences (bonus)