Drive PMM for CAD and simulation products, owning GTM strategy, messaging, and cross-functional alignment to accelerate engineering software adoption and revenue.

Responsibilities

• Own positioning, value propositions, and messaging for CAD and simulation products across web, e-commerce, and digital channels.
• Translate technical capabilities into clear, outcome-driven messaging that resonates with engineers and technical users.
• Develop persona-based messaging for different stages of the self-serve buyer journey, from discovery to purchase to expansion.
• Ensure consistent messaging across marketing campaigns, product experiences, and customer touchpoints.
• Own the end-to-end go-to-market strategy from planning through execution, aligning teams, driving delivery, and ensuring successful launches.
• Drive go-to-market strategies optimized for transactional sales motions, including online trials, subscriptions, and direct purchase.
• Partner with Product, Marketing, Sales, and Customer Success to optimize pricing, packaging, promotions, and conversion rates.
• Support product launches and feature releases with clear digital storytelling, in-product messaging, and conversion-focused assets.
• Analyze funnel performance and customer behavior to identify opportunities to improve acquisition, activation, and retention.
• Conduct market, customer, and competitive research focused on engineering software buyers and evolving purchasing behaviors.

Requirements

• 3-5+ years of experience in product marketing for B2B or consumer software, ideally in engineering, CAD, simulation, or technical tools.
• Proven experience supporting transactional or self-serve sales models, including e-commerce or product-led growth motions.
• Strong understanding of digital buying journeys, pricing and packaging, and conversion optimization.
• Ability to translate complex technical functionality into simple, compelling customer value.
• Experience using data and analytics to inform messaging, GTM decisions, and performance measurement.
• Comfortable operating in fast-paced, high-volume product environments with frequent releases.

Preferred

• Experience marketing CAD, simulation, or engineering productivity software.
• Familiarity with subscription models, freemium strategies, or usage-based pricing.
• Exposure to in-product messaging, onboarding, and lifecycle marketing.
• Experience partnering with Sales and Customer Success teams in transactional environments.
• Strong collaboration and communication skills with both technical and non-technical stakeholders.

Benefits

• PTO, Sick and Parental Leave
• Medical, Dental, and Vision Insurance
• 401(k) Plan
• Health Savings Account
• Life Insurance
• Employee Assistance Program