Responsibilities

• Steward product positioning, messaging, and narratives
• Create materials to support go-to-market strategy and launch planning
• Conduct customer, market, and competitive research
• Enable the sales organization with materials and training.
• Partner closely with Product Management on roadmap and insights
• Support product adoption and retention initiatives
• Measure launch and campaign performance

Requirements

• 3+ years' experience in product marketing or product management in a B2B company, preferably software
• Ability to understand a market landscape
• An understanding of what product positioning is and why it is important
• Willingness and desire to engage directly with customers and prospects
• Demonstrated passion for/interest in adopting AI tools to improve efficiency and effectiveness.
• Strong analytical skills
• Fluency in Microsoft Excel and PowerPoint

Preferred

• HR Tech experience
• Adobe suite or Canva experience
• Familiarity with Pardot, Hubspot, or Marketo
• Familiarity with Salesforce reporting

Benefits

• PTO policy includes company holidays, sick time, vacation time, and floating holidays
• Remote
• Company pays a portion of individual health care premium
• Option to participate in a company-sponsored 401(k)
• Training and education
• Professional development; all employees have access to a third party professional coach
• Tuition reimbursement program
• Opportunity to work for a purpose-driven organization using business as a force for good ( https://www.bcorporation.net/)