Responsibilities

• Own Product Launches and Release Notes communications for every product and feature launch
• Coordinate with Marketing to develop and execute go-to-market plans from strategy through execution
• Coordinate with Product and Engineering to maintain a marketing-ready product roadmap view
• Ensure consistent messaging across launch touchpoints (in-app, email, website, sales materials, social)
• Plan, lead, and execute multi-channel marketing campaigns tied to product and feature releases
• Manage campaign calendars and ensure on-time delivery across email, social, paid, and content channels
• Partner with broader marketing to align messaging across inbound and outbound efforts
• Track and report on campaign performance and optimize with data
• Produce marketing collateral (one-pagers, flyers, sell sheets, case study templates, decks)
• Script, produce, and edit product videos (feature demos, explainers, customer-facing content)

Requirements

• 4+ years of product marketing experience
• Minimum 2+ years in a B2B SaaS environment
• Proven track record owning product launches end-to-end (GTM strategy to execution)
• Hands-on experience creating marketing materials including flyers, one-pagers, decks, video scripts, and web copy
• Strong writing skills with ability to distill complex product capabilities into clear language
• Experience managing release notes, product communications, and customer-facing documentation
• Proficiency with marketing tools (HubSpot or similar CRM/marketing automation)
• Design tools proficiency (Canva, Figma, or similar)

Preferred

• Experience collaborating with agency partners
• Experience in a fast-moving startup environment
• Proficiency with AI tools to enhance content creation (as used to drive outcomes)

Benefits

• Medical, Dental, Vision, Life insurance, HSA and FSA
• 401(k) with 4% match
• Tuition reimbursement
• Unlimited PTO and paid holidays
• Company swag & team-building events
• Opportunities for career growth in a rapidly scaling company
• More listed at Ecotrak.com/careers