Responsibilities

• Go-to-Market Strategy: Own the end-to-end go-to-market (GTM) planning and execution for new product launches, features, and updates, ensuring alignment across Product, Engineering, Marketing, and Support teams.
• Messaging and Positioning: Develop clear, compelling, and differentiated product messaging and positioning that resonates with target artist segments.
• Market Intelligence: Serve as the expert on our artists, competitors, and the broader music distribution landscape. Gather and synthesize insights to inform product roadmaps and marketing strategies.
• Content Creation: Produce high-quality, engaging marketing assets, including product pages, videos, blog posts, artist facing marketing materials, and in-app communications.
• Guide Product Education and Asset Creation: Direct the development of comprehensive product education materials and marketing assets in close collaboration with the Content Marketing and Lifecycle Marketing teams to drive feature adoption and understanding.
• Performance Analysis: Monitor and evaluate the performance of product launches and marketing campaigns, providing data-informed recommendations for optimization.
• Cross-Functional Collaboration: Partner closely with the Product team throughout the development lifecycle to ensure products meet market needs and are launched successfully.
• AI-Enabled and Nimble Ways of Working: A proactive, "test-and-learn" mindset with the ability to quickly adapt strategies and embrace new technologies, including AI tools, to enhance productivity and marketing impact.

Requirements

• 5-7+ years of experience in Product Marketing, preferably within the B2C or B2B SaaS space, or the music/creator economy.
• Proven track record of successfully launching products and driving adoption and growth.
• Experience growing product adoption and engagement in partnership with Lifecycle marketing
• Exceptional written and verbal communication skills, with the ability to translate complex features into clear, benefit-driven narratives.
• Strong analytical skills and experience using data to inform decision-making.
• Demonstrated ability to work cross-functionally and manage multiple projects simultaneously in a dynamic environment.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Benefits

• Retirement plans (401k, SIPP, etc.), Health insurance, Generous paid time off, Parental leave, Home office allowance, Flexible work schedules, Paid and discounted subscriptions, Regular engagement activities