Responsibilities

• Own product marketing for Robinhood Crypto in the US, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with regional counterparts
• Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives
• Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights and market feedback
• Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
• Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood Crypto
• Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements
• Be a strong customer champion, creative marketer, and problem solver

Requirements

• 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech
• Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels
• Ability to break down complex concepts so they’re simple, clear, and human
• Strong relationship-building skills and ability to lead cross-functionally through influence
• Data-informed decision making, including familiarity with experimentation and performance measurement
• Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact
• Comfort operating in regulated consumer products and partnering closely with legal and compliance teams
• Thrives in a fast-paced environment with a bias toward action

Benefits

• Challenging, high-impact work to grow your career.
• Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
• Best-in-class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
• Lifestyle wallet — a highly flexible benefits spending account for wellness, learning, and more.
• Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
• Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
• Exceptional office experience with catered meals, events, and comfortable workspaces.